Hooters, in partnership with United Spirits, is launching a line of premium spirits this fall, available at Hooters restaurants and select retail locations across the country.
The ‘Hooters Spirits’ portfolio will include Vodka, Gin, Dark Rum, Light Rum, American Whiskey, Cinnamon Whiskey, Tequila Silver, and Tequila Gold.
— Hooters Spirits (@HootersSpirits) July 30, 2019
Hooters plans to incorporate their new beverage line into a a new line of signature cocktails at their restaurants.
According to the company, in preparation for the launch of the new liquor line, NASCAR champ Chase Elliott will drive a special No. 9 Hooters Spirits Chevrolet Camaro ZL1 at Bristol Motor Speedway on August 17. Hooters has expanded its sponsorship with Elliott and 12-time NASCAR Cup Series Champions, Hendrick Motorsports, to include the Bristol night race.