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Kylie Jenner Unveils Purple Palette Eye Shadow Collection


Source: Instagram

Long been associated with the color of royalty, it’s no wonder reality princess Kylie Jenner has chosen everything purple for her new eye shadow collection.


The beauty mogul’s ‘Purple Palette’ will join her Kylie Cosmetics range on October 6 – and if past sales are any indication, expect this grouping of luscious colors to fly off the shelves quickly.

#ThePurplePalette drops on KylieCosmetics.com this FRIDAY at 3pm pst

A post shared by Kylie Cosmetics (@kyliecosmetics) on


With all shades of mauve and purple being heavily featured for fall and winter, the palette contains pigments suitable for all skin and eye colors, together with a couple of neutrals for blending and highlighting.

Check out the Kylie Cosmetics YouTube to see a new makeup tutorial with @makeupbyariel using The Purple Palette

A post shared by Kylie Cosmetics (@kyliecosmetics) on


The ‘Purple’ Palette is expected to retail for $42.00

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