Gwyneth Paltrow Launches Affordable Organic Beauty Line

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Source: Warwick Saint

Gwyneth Paltrow teamed up with Juice Beauty to launch her new Phyto-Pigment Color collection, which includes 78 face, eye and lip products.

True to Gwen’s organic style, the line will be free of all paraben, silicone, talc, petroleum, gluten, artificial dye, and artificial fragrance.

Source: Warwick Saint/Juice Beauty

The collection will instead be made from concentrated plant-derived Phyto-Pigments, fruit stem cellular skincare technology, cold-pressed organic oils, and botanical juices, waxes and powder.

Source: Juice Beauty

Sounds expensive right? Not exactly. The organic beauty line reportedly retails for less than $75, most products ranging from $20-$48.

Source: Juice Beauty

Gwen made sure to give her colorful creations a personal touch, naming each of the lip liquids after a close friend or family member. Kate Hudson, Drew Barrymore, Cameron Diaz, Reese Witherspoon, Chelsea Handler, her mother Blythe Danner, and her 11-year-old daughter, Apple all appear on the cosmetics.

Customers can find the collection on JuicyBeauty’s website or on Gwen’s lifestyle blog Goop.