H&M Launching Collection of Modest Clothing



Source: H&M
H&M have announced they will be launching a modest clothing line called H&M LTD Collection. The fashionably modest collection, featuring gorgeously flowing kaftans, maxis dresses, wide-leg pants and tunics, will be available online in the U.S. and will launch on two different dates – May 3rd and May 24th. Source: H&M
“With the inception of H&M LTD Collection, we were very much driven by a love of color, embellishment, and self expression,” H&M’s head of design, Pernilla Wohlfahrt, said in a statement. “There’s a confidence and positive feeling throughout the entire collection, from the flowing silhouettes to the head-to-toe prints, that women all over the world will really relate to.”
“Today H&M is present in 69 markets, and we want to be diverse and inclusive to all the markets where we operate,” Wohlfahrt told Glamour. “We want to be able to offer something for everyone.”
According to the Independent all of the collection pieces feature hems that reach from mid-calf to ankle, with prices ranging from $59.99 to $129.