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Rihanna is bringing her creative fashion and style to life with the launch of her fashion stylist and beauty agency called Fr8me. The Los Angeles based company along with managing partner Benoit Demouy, will focus on recruiting the most talented stylists, makeup artists, hair stylists etc. for major events such as red carpets and premieres.
According to its Facebook page, Fr8me encompasses elite talent management representing hairstylists, makeup artists, stylists & costume designers.
RiRi spoke to The Hollywood Reporter about her new venture stating, “Hair, makeup and styling play an important role in creativity. I am very involved with that part of my process, so this agency was an organic thing for me to do.”
The 27-year-old singer, business woman and fashionista added, “We are lucky enough to have some of the best artists at Fr8me, but I also have a soft spot for finding new talent with extraordinary skills!”