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Chipotle Testing Walk-Up Window Ordering in These Cities


Source: Chipotle

Chipotle is looking to make ordering your favorite meals even easier by testing walk-up windows.

The restaurant chain will test their “Chipotlanes” in Chicago, Cincinnati, Newport Beach, Phoenix, and San Diego with an eye to rolling out the new ordering format nationwide.

The test is all part of Chipotle’s increasing focus towards digital orders, with the chain revealing their digital business has increased to $1 billion.

“By better suiting our restaurants to accommodate the digital business, we’re able to finalize orders more effectively and provide a better overall experience for our guests,” Chipotle’s chief technology officer, Curt Garner, said in a press release.

Chipotle also plan to overhaul many of their restaurants and aims to open an additional 150 plus storefronts with many featuring the new “chipotlane” walk-up windows.

According to a press release from the company, “new in-restaurant features are being installed to help reduce friction and increase convenience for customers and delivery drivers alike. Walk-up windows and premium placement for digital built in pick-up portals will allow customers to receive their food more efficiently than ever.”

 
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