Serena Williams Launches Jewelry Line to Support Black-Owned Small Businesses

Source: Serena Williams
Serena Williams has launched a special jewelry collection – and the proceeds will go to a nonprofit organization close to the tennis star’s heart.
Serena collaborated with the world’s largest diamond manufacturer, K.P. Sanghvi, to create Unstoppable, a special edition jewelry capsule collection featuring ethically-sourced diamonds and quality craftsmanship.

View this post on Instagram

With your unstoppable energy, resilience and love, you can change the world.⁠⠀ ⁠⠀ Now through August 5, we’re proudly donating all net proceeds of our Unstoppable Collection to the @opportunityfund Small Business Relief Fund, to provide support directly to Black small-business owners. ⁠⠀ ⁠⠀ Bracelet or necklace crafted in sterling silver & diamonds, $100 each. Free shipping.⁠

A post shared by Serena Williams Jewelry (@serenawilliamsjewelry) on Jul 7, 2020 at 1:10pm PDT

Williams announced that from now through August 5th all net proceeds will go to Opportunity fund’s ‘Small Business Relief Fund’ – a program which provides support directly to black small-business owners.

View this post on Instagram

I am so excited about the @serenawilliamsjewelry UNSTOPPABLE capsule collection. It represents serenity and unity, and is a reminder that your optimism and strength are unstoppable ❤️ Now through August 5th, we’re donating all net proceeds from the Unstoppable Collection to the Opportunity Fund’s Small Business Relief Fund to provide support directly to Black small-business owners. Link in my bio.

A post shared by Serena Williams (@serenawilliams) on Jul 9, 2020 at 3:03pm PDT

“I am so excited about the @serenawilliamsjewelry UNSTOPPABLE capsule collection,” Williams announced on social media. “It represents serenity and unity, and is a reminder that your optimism and strength are unstoppable.”
“Now through August 5th, we’re donating all net proceeds from the Unstoppable Collection to the Opportunity Fund’s Small Business Relief Fund to provide support directly to Black small-business owners,” Williams told fans.