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Kylie Cosmetic fans now know the reason why the makeup website closed with Kylie Jenner revealing her famous company is undergoing a “little makeover.”
The reality star and beauty mogul took to Instagram to let fans know that she will soon be launching some “innovative formulas” that are both vegan and clean.
“As some of you may have noticed my @kyliecosmetics website has been down for a little makeover,” Kylie told fans. “I started my makeup line when I was just 17 and I felt it was time to elevate and join the VEGAN and CLEAN family.”
“I’ve been working hard to create the newest innovative formulas for you guys and I’m sooo excited to share with you all soon,” the busy mom promised. “Stay tuned.”
Fans were quick to notice a big change was ahead when the Kylie Cosmetics Instagram page started from scratch in May, deleting all of the company’s old posts and teasing fans with a simple “Something is coming” caption.
Taking her beauty company in a vegan direction is not the only change the 23-year-old is undergoing. According to PlantBasedNews, Kylie told fans earlier this year she “really trying” to stop eating red meat.