J.C. Penney will soon start selling used clothes after partnering with online consignment company thredUP.
J.C. Penney hopes to open thredUP shops inside 30 of its stores soon in an effort to boost sales and lure people back into their brick and mortar locations. According to a press release from the company, the used merchandise selection will rotate weekly.
The news comes shortly after J.C. Penney reported a net loss of $48 million for the second quarter, along with a 9.2% decrease in sales compared to the same quarter a year ago.
"Entire outfit is second hand. Proof that thredUP makes it easy to find cute clothes without hurting the environment."
IGer: @athousandchapters pic.twitter.com/28EoU1rPIY
— thredUP (@thredUP) August 8, 2019
San Francisco-based thredUP is the largest online thrift store carrying everything from Gap to Gucci.
“With the rise of online resale markets, there’s no doubt that demand for great value on quality brands is at an all-time high. There’s an emotional thrill that comes with finding one-of-a-kind secondhand product for much less,” said Michelle Wlazlo, executive vice president and chief merchant for J.C. Penney.
According to USA Today, consumers can find thredUP shops in J.C. Penney stores located in Austin, Texas; Nashville, Tennessee; Washington D.C; Atlanta, Georgia and Salt Lake City, Utah.