Scarlett Johansson Launches New Beauty Brand
Scarlett Johansson has a new role to add to her long list of credentials – beauty brand entrepreneur!
The Avengers star is reportedly set to launch her own cosmetics company, with the product expected to hit store shelves in 2022.
According to a press release, Johansson’s yet-to-be-named brand will offer a “clean, accessible approach to beauty” and will reflect “something true” to the actress’s own personality.
“I’ve been fascinated by the transformative power of beauty since I was a child,” Johansson revealed in a press release. “My mother instilled in me a passion for self-care from my early teenage years.”
“Several years ago, I took a step back from my beauty deals with the goal of creating something true to me,” the 36-year-old shared.
According to People, Johansson teamed up with former Victoria’s Secret and Juicy Couture exec, Kate Foster, to create the brand, with Foster promising the products will fill “a void in the market.”
“We are proud to have built a brand that fills a void in the market and addresses a true consumer need,” Foster said in a press release. “Our brand platform is differentiated and has a great deal of runway for growth and expansion. This is truly just the beginning.”