Chips Ahoy! Launches New And ‘MMMProved’ Chocolate Chip Cookie



Chips Ahoy!
Chips Ahoy! is updating its iconic chocolate chip cookie recipe for the first time in nearly 10 years, and to celebrate, the company is giving away a luxury re-treat at a Malibu beach house.
The new, MMMproved Chips Ahoy! chocolate chip cookies feature a tastier chocolate chip with a higher cacao content and a higher concentrate Madagascar vanilla extract, with just the right amount of chips in each cookie. The cookie texture has also been updated following the national implementation of a new mixing process.
Chips Ahoy! cookies have been beloved by generations and have over 53% market share, but in a category where taste is king and many chocolate chip cookies look the same, we wanted to challenge ourselves to step up our quality while staying true to what our fans already love, Sabrina Sierant, Senior Director Chips Ahoy!, said in a statement.
This was a daunting task, we heard time and again ‘don’t mess with the cookies we love,’ but we knew we could bring Chips Ahoy! fans an even higher quality cookie that maintains all the things they already loved, like just the right amount of chip to cookie ratio, Sierant said. It took testing more than 60 recipes — and five thousand hours in the kitchen — but this Chips Ahoy! MMMproved original blue-bag recipe is the best overall cookie experience we’ve ever created.
Along with an updated recipe, the MMMproved Chips Ahoy! cookies feature new packaging with an updated logo.
Chips Ahoy! partnered with actress Keke Palmer for a marketing campaign to promote the new cookie, and to curate a summer getaway for one lucky fan.
Personally, I’m manifesting lounging poolside in Malibu eating Chips Ahoy! cookies for summer 2024 and now you can too! Palmer said. Chips Ahoy! cookies have always been my go-to cookies — but now with even tastier, more decadent chocolate I will be stocking my pantry. Our favorite cookie just got even better!
Starting Wednesday, fans can enter the Chips Ahoy! MMMproved Getaway Sweepstakes for a chance to win an all-expenses paid weekend stay at a luxury beach house in Malibu. To participate, fans can follow Chips Ahoy! cookies on Instagram or Facebook, commenting on the pinned post on the brand’s Instagram feed and Facebook page.
The MMMproved Chips Ahoy! will be available in select stores in March and will roll out nationwide in April.
TMX contributed to this article.