Absolut And Ocean Spray Debut Canned Vodka Crans In Time For Galentine’s Day



Absolut And Ocean Spray
Absolut Vodka and Ocean Spray have teamed up to offer ready-to-drink sparkling vodka-cranberry cocktails.
The new Vodka Cran ready-to-drink range of canned cocktails will come in multiple flavors, including Vodka Cranberry, Vodka Cran-Grape, Vodka Cran-Pineapple and Vodka Cran-Raspberry. They will be available in 8-count variety packs and 4-count single-flavor packs.
Absolut Vodka and Ocean Spray Cranberry Juice have long been enjoyed together at bars and in homes across the country, Natalie Accari, Vice President, RTD & Convenience North America, Pernod Ricard USA, said in a statement. We’re pleased to bring this beloved classic cocktail from two powerhouse brands to our consumers in a convenient new format.
The new product marks Ocean Spray’s first foray into the spirits category, licensing the brand.
We’re excited to work with Absolut to bring this iconic cocktail to consumers, said Monisha Dabek, Chief Commercial Officer and General Manager, USA at Ocean Spray. Ocean Spray has had a long history with the cocktail and is often credited with introducing the drink in the 1940s as a marketing tactic to showcase the variety of cranberry juice pairings. We love how far it has come in its nearly 80-year history and are excited to see renewed consumer excitement with the new ready-to-drink.
To celebrate the launch, just in time for the season of love and friendship, Absolut is releasing a limited-edition Galentine’s Day kit that includes exclusively designed can accessories and gift card for takeout or snacks.
TMX contributed to this article.