Sherwin-Williams Celebrates ‘The Loneliest Color’ With Couture Collection From Dapper Dan

Sherwin-Williams has designated a Color of the Year each of the last 14 years, but this year for the first time the paint brand is celebrating The Loneliest Color: Kingdom Gold SW 6698.

To spotlight the the most overlooked, least tinted and albeit least popular color, Sherwin-Williams partnered with Harlem, N.Y. couturier Dapper Dan to design a collection of one-of-a-kind garments in Kingdom Gold SW 6698, set for auction.

The color is a luminous hue uniquely set apart by its green undertones and high saturation, with a radiant energy that connects the color to notions of abundance, nourishment, and the culmination of hard work.

Dapper Dan, once criticized in the fashion world, stayed true to his individuality and vision and is now considered a fashion industry treasure. As Creative Director of The Loneliest Color by Sherwin-Williams, Dapper Dan worked with Sherwin-Williams Director of Color Marketing Sue Wadden to create a collection of wearable art pieces in Kingdom Gold SW 6698.

The concept of celebrating The Loneliest Color is an artistic interpretation of what color is at its core. The full color spectrum would not be what it is without each individual shade – meshing and blending to bring meaning to every aspect of our lives, Wadden said in a statement. There are challenges posed in home design when selecting a shade with intensity, but with the right palette and design support, Kingdom Gold SW 6698 can provide a magical balance that’s both grounding and stimulating.

Kingdom Gold SW 6698 is the brand’s least tinted hue, meaning it has had the fewest gallons of color created since the inaugural Color of the Year was unveiled in 2011. Every year, Sherwin-Williams tints millions of gallons of paint in each of their top colors, spanning whites, grays and neutral tones. In comparison, the brand said that fewer than 11,000 gallons of Kingdom Gold SW 6698 have been tinted in the last 14 years.

I’ve always seen the impact that color has in every piece that I’ve designed. To me, color champions our creative potential and radiates joy, Dapper Dan said. My hope is that The Loneliest Color will help people find the confidence to show the world their true colors. Be unapologetic about their style and design choices. Embrace Kingdom Gold or any color that is personal, not just popular. The time to celebrate the overlooked and rediscover the beauty of color is now, and I’m excited to be part of this evolution alongside Sherwin-Williams.

Dapper Dan’s Kingdom Gold collection features eight one-of-a-kind pieces inspired by interior design trends, fashion nostalgia, global runways, street style, and his Harlem roots, the brand said.

The pieces include a velour zip-up jacket, a vegan leather jacket, a velour vest, a velour bucket hat, two soccer kits and two Puma sneakers. The soccer kits feature a Sherwin-Williams logo on the front with ‘Harlem 44’, a nod to Dapper Dan, on the back.

The soccer kits in Kingdom Gold SW 6698 also make use of highlighting and contrasting Sherwin-Williams colors including Habanero Chile SW 7589 and Brave Purple SW 6823, while the leather jackets compliment Kingdom Gold with Deep Sea Dive SW 7618 and In The Navy SW 9178.

After years of forecasting color trends of what will be popular for the year, or even years to come, we decided to take a step back and not only rethink how we celebrate color, but how we can be better stewards of building the confidence consumers need when choosing a color. The Loneliest Color allows us to shed light on a hue that is unexpected and out of the ordinary for some, said Brett White, Senior Vice President of Sales and Marketing. We’re thrilled to embark on this journey in partnership with Dapper Dan as Creative Director of The Loneliest Color™. His expertise in design transcends fashion and is sure to bring new perspective to those considering bold colors in residential and commercial projects alike.

The collection will be auctioned on eBay with bidding beginning at 12 p.m. ET on Thursday, April 4, with pieces becoming available to bid on throughout the day. Bidding will remain open through Saturday, April 14 for resident in the U.S. and Canada.

Sherwin-Williams said it will donate 100% of the proceeds from The Loneliest Color wearable art auction to Habitat for Humanity with a minimum contribution of $100,000. A portion of the proceeds will support organizations in Dapper Dan’s hometown of Harlem.