Pop-Tarts Launches Crunchy Poppers Bite-Sized Snacks

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4 weeks ago

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Pop-Tarts
Pop-Tarts on Tuesday launched Crunchy Poppers, a crunchy, bite-sized version of their famous toaster pastries.
The Pop-Tarts Crunchy Poppers are the brand’s first crunchy offering, featuring a crunchy exterior with its familiar filling and sprinkled frosting.
For over 60 years, Pop-Tarts fans have included our iconic toaster pastries into their morning routines, and we wanted to give our fans even more occasions to enjoy the brand… just with a little more crunch, Heidi Ray, Senior Director of Marketing for Pop-Tarts, said in a statement. In a sea of salty snack offerings, Pop-Tarts Crunchy Poppers are the ultimate munching experience to satisfy our fans’ sweet and crunchy cravings, anytime and anywhere.
The Crunchy Poppers come in individual pouches in two varieties: Frosted Strawberry Crunch and Frosted Brownie Crunch.
Pop-Tarts said the new snacks will be hitting store shelves nationwide this month, with a suggested retail price of $3.99 per 5-count box and $6.59 per 10-count box.
TMX contributed to this article.

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