Pop-Tarts Celebrates ‘Unfrosted’ Film With Jerry Seinfeld And Limited-Edition Boxes



Pop-Tarts was not involved in the making of the upcoming Netflix film Unfrosted, a fictional comedy about the origins of the beloved toaster pastry, but the brand is celebrating the release with co-writer and director Jerry Seinfeld.
The brand, which is celebrating its 60th anniversary this year, teamed up with the legendary comedian to produce a digital short written by and starring Seinfeld, with a series of surprise cameos, that explores what happens when Jerry and fictional Pop-Tarts C-suite executives meet.
‘Unfrosted’ is the ultimate flattery, and the biggest fanfiction ever, Heidi Ray, Senior Director of Brand Marketing at Pop-Tarts, said in a statement. At every level of fandom, Pop-Tarts continues to spark creativity — from the user-generated Edible Mascot memes at the Pop-Tarts Bowl to a homemade recipe from arguably the world’s biggest pop star, and now to Jerry Seinfeld’s ‘Unfrosted’ film. We’ve been at the heart of culture for 60 years, and look forward to inspiring it for many, many more.
Pop-Tarts is also offering fans the chance to win limited-edition boxes of Trat-Pops, the official box of the Unfrosted movie.
Featuring packaging from the film — a charming typo that will be explained when the movie is released — the box offers both a tasty movie snack and cinematic collectable that perfectly complements the delicious whimsy of ‘Unfrosted’, Pop-Tarts said in a press release.
To win, fans can enter at poptarts.com/Unfrosted starting April 29, with no purchase necessary.
The brand also promised more surprises and Crazy Good antics throughout the film’s press tour. Unfrosted will be available to stream on Netflix beginning May 3.
TMX contributed to this article.