New Cheetos Crunchy Buffalo Enlists CJ Stroud To Promote ‘Second-Best Buffalo Thing’



Cheetos on Thursday announced new Cheetos Crunchy Buffalo flavor snacks to claim the title of the second-best Buffalo thing ahead of the Super Bowl.
As a culture disruptor, Cheetos has a history of embracing bold flavors and hacking into new snack categories, such as the newest launch of Cheetos Pretzels or fan-favorite Mac ‘N Cheese, Tina Mahal, senior vice president of marketing at Frito-Lay, said in a statement.
While we know there’s no beating out Buffalo wings as a favorite gameday staple, Cheetos Crunchy Buffalo proves that being second-best can taste just as good, Mahal said.
To drive the point home, Cheetos is partnering with someone who knows how great it is to be number two, second overall 2023 NFL Draft pick and Houston Texans quarterback, CJ Stroud.
Buffalo wings have been the unrivaled MVP of gametime meals for fans during football season – but this year, Cheetos is proving that being the second-best Buffalo thing is worthy of celebration, said Stroud. I’m excited to help show fans that being the second pick is a badge of honor of its own, especially when you can join me in Las Vegas and watch the Big Game at a one-of-a-kind Super Bowl party.
Fans in Las Vegas can enter to win a second-best Super Bowl viewing experience. One winner and five of their friends will be able to attend an exclusive watch party where Stroud will make an appearance. Fans nationwide will also have the chance to win prizes from bags of Cheetos Crunchy Buffalo to $22,222.22 in cash.
To enter, users can comment with a chicken wing emoji on specially designated posts on the Cheetos Instagram page starting on Jan. 25.
Super Bowl LVIII kicks off Sunday, Feb. 11, at 6:30 p.m. ET at Allegiant Stadium in Las Vegas.
TMX contributed to this article.