Gerber Opens Submissions for 2024 Gerber Baby Photo Search

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Gerber on Tuesday made the official call for entries in the 2024 Gerber Photo Search, with the winning baby named Chief Growing Officer and receiving a $25,000 cash prize.
The Gerber Photo Search, now in its 14th year, will for the first time expand the Gerber Baby selection committee to include the parents of former Gerber Babies Zane, Kairi, Isa, Magnolia, Lucas, Riley, Isla and 2023 Gerber Baby Maddie.
In addition to a grand prize winner, prizes will be awarded to 10 additional whose submissions showcase the adorable, silly, and unique moments in their lives.
“The love that parents have for our little ones is indescribable. We cant help but marvel at each tiny achievement, and we are so proud to offer nutritious food specially crafted for babies to help fuel their development every day,” Angela Madlangbayan, Vice President of Marketing at Gerber, said in a statement.
“This years Photo Search gives parents a platform to applaud every one of babys moments, from big milestones to everyday joys. We are excited to find and celebrate not only our next Gerber Baby, but also more little ones and their families to further our goal of supporting parents and caregivers who are nurturing the next generation, Madlangbayan said.
Parents and legal guardians of babies age 0 to 48 months can submit photos that capture inchstones, which are the sweet, small moments that make a babys first years extra special. There are 10 inchstones: Sleepy Moment, #GRWM Moment, On-the-Go Moment, New Food Moment, Playful Moment, Treat Yourself Moment, Cozy Moment, Little Bestie Moment, Steppin Out Moment and #GrowWithLove Moment.
Ten inchstone winners whose submissions portray the listed moments will win a $500 Gerber.com gift card and apparel from Gerber Childrenswear, along with prizes from partners including Brooklinen, CeraVe, Dagne Dover, ezpz, Gerber Childrenswear, Gopuff, Motherhood Maternity, Peanut App, UPPAbaby, and UrbanStems.
Along with a $25,000 cash prize and the title of Chief Growing Officer, the grand prize package for the 2024 Gerber Baby will include the opportunity to be featured on Gerber’s social media channels and marketing campaigns throughout the year, a new wardrobe from Gerber Childrenswear, a year’s supply of Gerber products, and prizes from Canon, UPPABaby, Little Tikes, Motherhood Maternity, and ezpz.
“Experiencing this past year with Maddie as the 2023 Gerber Baby has been such a joyful time for our entire family, creating memories that we can hold on to for a lifetime,” said Crystal Mendoza, mom to 2023 Gerber Baby Maddie. “Having gone through Photo Search ourselves, we cant wait to bring our experience to the selection process and ultimately pass on this magical opportunity to another deserving family.”
Submissions are open from April 30 at 9 a.m. EDT to May 24 at 11:59 p.m. EDT at photosearch.gerber.com.
TMX contributed to this article.