Mattel has unveiled a new Barbie Loves the Ocean – a doll line made from recycled ocean-bound plastic.
The Barbie Loves the Ocean collection featured three dolls whose bodies are made from 90 percent recycled ocean-bound plastic parts, together with an accompanying beach shack and accessories also made out of recycled ocean-bound plastic.
“This Barbie launch is another addition to Mattel’s growing portfolio of purpose-driven brands that inspire environmental consciousness with our consumer as a key focus,” said Richard Dickson, President and Chief Operating Officer, Mattel, in a statement. “At Mattel, we empower the next generation to explore the wonder of childhood and reach their full potential. We take this responsibility seriously and are continuing to do our part to ensure kids can inherit a world that’s full of potential, too.”
Barbie is committed to providing a better future for the next generation and working towards Mattel’s goal of 100% recycled, recyclable or bio-based plastic materials in both products and packaging by 2030. To learn more, visit https://t.co/zQfUDklqvF #Barbie #FutureOfPinkIsGreen pic.twitter.com/BB1zpBZb0j— Barbie (@Barbie) June 10, 2021
According to the company, the new collection is just one in a series of steps Mattel hopes will help them reach its goal of 100% recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030.
Barbie is also teaming up with 4ocean to release a special, limited-edition Barbie x 4ocean bracelet in signature pink. Made with post-consumer recycled materials, the bracelets are handcrafted by artisans in Bali. For every bracelet sold, 4ocean will pull one pound of trash oceans, rivers and coastlines and contribute educational materials to inspire and empower the next generation.
“Our 62-year legacy is steeped in evolution, as we consistently drive forward initiatives designed to better reflect the world kids see around them. Barbie Loves the Ocean is a prime example of sustainable innovations we’ll make as part of creating a future environment where kids can thrive,” said Lisa McKnight, Senior Vice President and Global Head of Barbie & Dolls, Mattel. “We are passionate about leveraging the scope and reach of our global platform to inspire kids to be a part of the change they want to see in the world.”