Connect with us

BEAUTY+STYLE

Kimora Lee Simmons Relaunches Baby Phat


Source: Getty Images

Kimora Lee Simmons has relaunched her iconic Baby Phat fashion label – with a little help from her daughters!


According to People, Simmons, together with daughters Aoki and Ming Lee, is relaunching the 2000’s fashion line with a few nostalgic throwbacks.

The family relaunched the line on babyphat.com with 16 pieces, including their iconic velour tracksuits and bedazzled tank tops. Prices range from $80 to $300.

Simmons first launched Baby Phat in 1999 alongside then-husband, Russell Simmons. Featuring a Baby Phat rhinestone cat emblem, the trendy urban fashion line quickly earned endorsements from celebrities such as Britney Spears and Alicia Keys.


“Aoki and I grew up walking the runway at the close of our mom’s New York Fashion Week shows,” daughter Ming Lee said in a statement. “We’ve spent so much of our lives with this brand – it’s so cool to bring a fresh approach and to be able to create something for how women and girls dress today. Athleisure got too basic – style got diluted – this is about refreshing the streetwear our mom invented.”

The sisters are also excited to see the effects of social media on Baby Phat’s relaunch – a marketing tool that wasn’t available when the product first launched in the late ’90s. with Aoki Lee revealing,


“From the first day we announced that there was a Baby Phat relaunch in the works, we have had women clamoring for new tracksuits via comments and DMs on Instagram – or begging us to restock our capsule collab,” daughter Aoki Lee shared. “There’s so much passion – we take all the feedback to heart. We get to interact with Baby Phat fans in a way the brand never got to do before.”

Both sisters appear in the new photoshoots for the brand, which features a playful nod to the Baby Phat’s early 2000’s history with flip-phones taking center stage alongside the clothes!

ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT

Britney Spears Focusing on Mental Wellness Amid Dad’s Health Issues

CELEBRITY

Lady Gaga Reveals Deepest Secret at Teen Homeless Shelter

CELEBRITY

Kim and Kanye Hire Surrogate to Carry Third Child

CELEBRITY

Meghan Markle Shows Off Sentimental Engagement Ring

CELEBRITY