J. Crew Swaps Models for Everyday People in Fashion Show for NYFW

Source: Noam Galai/Getty Images
Finally something the public can relate to. J. Crew chose a different route for their fashion show this year during New York Fashion Week. Instead of seeing stone-faced, stick-thin models sashay down the catwalk, spectators saw clothing being modeled by “real,” people, representative of different races, sizes and ages, reflective of a diverse crowd.
J. Crew chose to use friends and family members to model the Spring 2017 Collection. The cast of models, ranging in age from 13 to 70 included working professionals, grandparents and artists and a mom-to-be. Source: J. Crew SS17 Presentation
Creative Director and President of J. Crew Jenna Lyons explained her decision to use a cast more reflective of the every-day consumer in a statement. “This season, we wanted to explore the idea of heritage, iconic pieces and the deep connection we have with our customers. And because we feel personal style is so important to this concept, we chose a different approach with the models for this show.”
She continued, “They are friends of the brand, members of our team and all people we admire. They range in age from 13 to 70, with style from classic to eclectic. They’re students and parents and grandparents; professionals, artists, teachers and activists. Each one has their own unique style and beauty, and it has been an incredible experience to approach a ‘fashion show’ from this point of view.”