Source: Constellation Brands
Corona has jumped on the popular hard seltzer bandwagon, announcing they will be launching their own version of the hit drink which they are naming ‘Corona Hard Seltzer.’
Constellation Brands, which owns Corona, will reportedly spend $40 million for the launch – a figure Yahoo Finance reveals will be the company’s biggest investment ever for a single brand.
Introducing Corona Hard Seltzer. Four delicious flavors. One splashy entrance. pic.twitter.com/XrPPr6nWrB
— Corona USA (@coronaextrausa) February 24, 2020
Hard Seltzers have taken the alcoholic beverage market by storm, with Yahoo Finance reporting seltzers are “stealing a large share from the beer, wine and spirits market with a significant share sourced from the beer category.”
According to the Motley Fool, sales of hard seltzer hit the $2.5 billion mark in 2019 as consumers move towards healthier and lower calorie alcoholic drinks.
Market Watch reports Corona Hard Seltzer will be available in four flavors: tropical lime, mango, cherry, and blackberry lime. The product will hit store shelves this spring.