SunChips Solar Eclipse Flavor Will Only Be Available During 4 Minutes, 27 Seconds Of Totality



SunChips is celebrating the upcoming total solar eclipse on April 8 with a new flavor mashup, but it will only be given away during the four minutes and 27 seconds of totality.
SunChips Solar Eclipse Limited-Edition Pineapple Habanero and Black Bean Spicy Gouda blends ingredients reminiscent of sunny skies and bright days ahead while nodding to the moon with a cheesy touch, according to a press release.
Fans will have to be quick to get their hands on the universe’s most limited-time offer, which will only be available at on April 8 beginning at 1:33 p.m. CT, when fans can enter to win a bag of the chips and an eclipse swag kit.
SunChips draws inspiration from the sun so there’s no better moment to spotlight this snack than during the extraordinary solar eclipse, Rhasheda Boyd, vice president of marketing at Frito-Lay, said in a statement. With this exclusive flavor drop, fans who enter for a chance to win their own bag during the moment of totality will have the opportunity to continue celebrating the eclipse even after the rare event is over.
SunChips partnered with astronaut Kellie Gerardi for the event, who is perhaps best known for making space science accessible and fun. Fans can follow SunChips on social media to join Gerardi during the eclipse.
As a researcher and astronaut with a love for all things space, I can’t wait to celebrate this exciting event with SunChips, says Gerardi. Total solar eclipses are rare and special events, and I hope people can take a moment out of their busy lives to pause and enjoy the incredible sight. That’s why I’m so excited that SunChips is commemorating this rare celestial event by offering fans a chance to get in on the fun with their exclusive Solar Eclipse flavors.
While the sun is temporarily overshadowed, SunChips will also be carving out playful messages directed at the moon in wheat fields along the path of totality. The company is also donating $50,000 to the PepsiCo Foundation’s Food for Good U.S. social enterprise, which delivers daily nutritious meals for youth in school, after-school and summer programs.
The eclipse on April 8 will cross Mexico, the U.S. and Canada. The path of totality will cross more than a dozen U.S. states, and all of the Lower 48 will be able to see at least a partial eclipse. The next such total eclipse to be visible in the contiguous U.S. won’t occur until Aug. 23, 2044.
TMX contributed to this article.