Jessica Simpson Adds Sneaker Line to Growing Fashion Empire

Source: Jessica Simpson/The Warm Up
Jessica Simpson announced she will be expanding her fashion empire, adding a sneaker line to her collection.
The singer/fashion mogul adds the footwear collection as part of her athleisure line, “The Warm Up.” Source: Jessica Simpson/The Warm Up
The black and white ad campaign features the mother-of-two in tip top shape sporting items from her line, including a shirt that reads, “Killing It.”
So why sneaks? “I don’t always have time to do a quick change from a workout to playing with my kids so being able to create sneaker styles that work both at the gym and on the go, fits well for my lifestyle,” Simpson, 36, explained to E! News.