LIFESTYLE
Doritos And Empirical Launch Nacho Cheese-Flavored Spirit
PepsiCo Design & Innovation
Mixologists longing for a nacho cheese-flavored spirit will see their wish granted by a collaboration between Doritos and global flavor innovator Empirical.
The snack company on Tuesday announced a limited-edition Empirical x Doritos Nacho Cheese Spirit, a multi-sensorial, delicious beverage experience that smells and tastes just like Doritos Nacho Cheese.
Doritos is all about disrupting culture and bringing our fans unexpected, bold experiences, Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America said in a statement. We’re always pushing our fans to try new things, so we figure it’s time we disrupt the spirits category by offering our iconic nacho cheese flavor in a bottle.
For the first-of-its-kind liquor, Empirical used its innovative production process and vacuum distillation to extract the many flavor layers from real Doritos chips. According to the company, vacuum distillation, which operates at lower temperatures than traditional distillation, preserved more flavor from the chips.
Empirical is an ‘uncategorized’ spirits company, so it allows us the freedom to experiment with really interesting flavors and not have to be stuck in a gin box or tequila box or whiskey box, said Lars Williams, Chef/Distiller and CEO at Empirical. And we can take something that has a unique and amazing flavor, like Doritos, and evolve it into something completely new.
Preorders for the Empirical x Doritos Nacho Cheese Spirit begin on Dec. 13, and bottles will be available at a suggested price of $65 next month in select New York and California markets and online.
TMX contributed to this article.
