Burger King on Monday launched the Million Dollar Whopper Contest, allowing fans to submit their Whopper creations for a chance to win $1 million and see their sandwich sold in restaurants.
The fast-food chain said its signature Whopper sandwich currently offers more than 200,000 possible custom combinations, but fans and aficionados can let their imaginations run wild to dream up the best possible toppings. Starting with its classic base of a quarter-pound of flame-grilled beef, previous Whopper concepts created by the Burger King culinary team include the Angry Whopper and the Ghost Pepper Whopper.
Fans can visit BK.com/MDW or the BK App to submit their custom Whopper creation through Sunday, March 17, using their free Royal Perks account. Participants can follow the prompts to submit their Whopper concept, which can feature up to eight toppings.
After submitting, participants can see a version of their flame-grilled creation with the help of artificial intelligence, and can even add a personalized AI-generated jingle and background. Their final vision can be shared across social media.
Later this year, three finalists will be selected from among the submissions, and their creators will be invited to Burger King headquarters in Miami. There, they will be able to refine their Whopper concepts before they’ll be added to Burger King menus for a limited time.
Guests will be able to try all three Whopper creations and vote on their favorite Million Dollar Whopper. The creator who gets the most votes will receive the $1 million prize.
Burger King is all about Having It Your Way, and this contest is a true embodiment of that. More than 50% of Guests customize their Whopper sandwich, and now, the possibilities of what those customizations include are endless, Pat O’Toole, Chief Marketing Officer, said in a statement. And, whether or not your Whopper ends up in restaurants nationwide, we’re giving Guests the opportunity to experience and share their creation using the power of A.I. technology.
A Million Dollar Whopper World pop-up will be at the Santa Monica Pier in California on Feb. 17 and 18, allowing fans to sample a California-inspired Whopper sandwich. The pop-up experience will also allow participants to create their own Million Dollar Whopper Contest inspired sandwich using ingredients that can’t be found in the restaurant.
TMX contributed to this article.