Abreva Aims To Destigmatize Cold Sores With One-Of-A-Kind Diamond Lips



Abreva on Tuesday unveiled a one-of-a-kind pair of diamond lips featuring a single red ruby to destigmatize cold sores.
The maker of Abreva Cold Sore Cream and Abreva Rapid Pain Relief is giving cold sore sufferers a chance to win the bejeweled lips, designed to be worn on one’s lips after they’ve healed with the help of Abreva.
According to the company, two-thirds of young cold sore sufferers say their self-esteem and confidence is shaken when a cold sore emerges. Drawing inspiration from the viral TikTok makeup trend popularized by creator Eva Larosa, as well as the recent rise of bold fashion accessories and lip creations, Abreva’s diamond lips are designed to help patients rock their cold sores with confidence.
Abreva understands the emotional and physical impact of cold sores, and is committed to changing the narrative among young cold sore sufferers — the spark of which starts with a little sparkle, Lauren Smith, Global Marketing Director at consumer health company Haleon, said in a statement. The diamond lips are a physical manifestation of the bold confidence and individuality Abreva aims to inspire when dealing with a cold sore — an experience made easier with the help of Abreva’s relief-providing solutions.
The 16-carat lips are composed of 197 lab-grown diamonds sculpted and set in white gold, along with a single ruby to mark the cold sore experience.
Cold sore sufferers can enter to win the one-of-a-kind piece brought to life by Verstolo Fine Jewelry, or one of a select number of sterling silver lip necklaces, which also feature a single ruby.
Through Feb. 29, participants can visit www.abreva.com/diamondlips to enter for a chance to win the diamond lips, or a silver necklace, alongside Abreva Cold Sore Cream, which can clear a cold sore in as little as two-and-a-half days, and the new Abreva Rapid Pain Relief, which provides quick, targeted pain relief from first application.
TMX contributed to this article.