Target customers will soon be able to buy milk, eggs, frozen fruits and even beet hummus under the retailers new Good & Gather flagship food brand.
According to USA Today, Target will slowly start phasing out its Archer Farms and Simply Balanced food brands and reduce the number of products available under its Market Pantry brand.
Starting next month, all Target locations across the country will start stocking the first products under the Good & Gather label, with the brand hoping to feature more than 2,000 products by the end of 2020.
According to USA Today, the Good & Gather product line features products made without artificial flavors and sweeteners, synthetic colors, and high fructose corn syrup.
The Good & Gather brand will feature four lines: kids, organic, seasonal and signature.
USA Today reports 650 products under the Good & Gather label will be available starting September 15, including bagged salad mixes, frozen fruit, fresh vegetables, cheese, granola, sparkling water, fruit squeezers, chips, nutrition bars, and deli-fresh entrees and sides.
“Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families,” Target’s president of food and beverage, Stephanie Lundquist, shared with USA Today. “We really wanted the brand to represent the quality and the value that guests can expect.”