Serena Williams Launches Jewelry Line to Support Black-Owned Small Businesses

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Source: Serena Williams

Serena Williams has launched a special jewelry collection – and the proceeds will go to a nonprofit organization close to the tennis star’s heart.

Serena collaborated with the world’s largest diamond manufacturer, K.P. Sanghvi, to create Unstoppable, a special edition jewelry capsule collection featuring ethically-sourced diamonds and quality craftsmanship.


Williams announced that from now through August 5th all net proceeds will go to Opportunity fund’s ‘Small Business Relief Fund’ – a program which provides support directly to black small-business owners.


“I am so excited about the @serenawilliamsjewelry UNSTOPPABLE capsule collection,” Williams announced on social media. “It represents serenity and unity, and is a reminder that your optimism and strength are unstoppable.”

“Now through August 5th, we’re donating all net proceeds from the Unstoppable Collection to the Opportunity Fund’s Small Business Relief Fund to provide support directly to Black small-business owners,” Williams told fans.