Sarah Michelle Gellar, while happy with her movie career, wanted to try her hand at something new and challenging. The mom-of-two spoke to E! News about her new culinary lifestyle brand, Foodstirs.
According to the company’s website, Foodstirs aims to “create meaningful experiences in the kitchen with simple ingredients that can be conveniently delivered to your door.” The brand strives to “reinvent cookies, cake mixes and crafts.”
Gellar told E! News, “I think it was about challenging myself, and I think that’s really important to do things that you’ve never tried,” she says. “I’ve been pretty successful in my main career, like, I’m doing okay. It could be easy just to play it safe and do that. I really wanted to try something that I hadn’t done—something that was my own that I could create from inception and see it grow.”
Gellar revealed one of the best things about creating Foodstirs was watching her two young children, Charlotte and Rocky, become mini-chefs in the kitchen.
While other female celebrities are finding success in the lifestyle brand space such as Gwyneth Paltrow, Jessica Alba and Reese Witherspoon, Gellar doesn’t see these ladies and their brands as competition. She explains to E! News‘ Carissa Loethen, “It’s exactly the opposite. It’s extremely supportive. Reese was one of the first people to try one of our boxes…I think that it’s very hard to be a working mom, and especially in this business. So to be able to have that duality where you can still have your career but be a part of your family and have that active presence, I think you just want to be able to support that and support your peers and your colleagues that do it.”