Pantone Announces Color of the Year of 2019



Source: Pantone
2019 is going to be a warm and colorful one if Pantone’s Color of the Year is any indication!
The color experts at Pantone have just announced their pick for 2019’s Color of the Year and it’s a warm coral shade with a subtle hint of peach and gold named ‘Living Coral.’ The shade, also known as Pantone 16-1546, is described as “an animated and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.”
The gorgeous coral shade is, Pantone reveals, a welcome respite to the “onslaught of digital technology and social media increasingly embedding into daily life” with Living Coral “symbolizing our innate need for optimism and joyful pursuits…Living Coral embodies our desire for playful expression.”
To arrive at their color choice for each year, Pantone reveals color experts “comb the world looking for new color influences” which can include looking at the entertainment industry, popular travel destinations, artists, fashion, design, social media and lifestyles.
“Color is an equalizing lense through which we experience our natural and digital realities and this is particularly true for Living Coral,” Pantone’s executive director Leatrice Eiseman said in a statement. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”