LiveGood’s Membership Model Keeps High-Quality Vitamins And Supplements Affordable



More and more people are spending a fortune on wellness products to supplement their diet, increase their vitamin intake and fight the signs of aging, but one company is keeping prices affordable by cutting out the retail middleman.
“Our mission is simple: to help people get healthy and stay healthy without having to spend a fortune to do it,” said LiveGood CEO Ben Glinsky.
“With the combination of our food not giving our bodies what they need, and people not getting enough fresh air and exercise on a daily basis, this country is becoming more unhealthy than it’s ever been,” Glinsky said. “What’s worse is that when people get sick, they turn to drugs to treat their symptoms, instead of supplements to prevent the issue from happening in the first place.”
LiveGood offers pharmacist-formulated supplements and skin care products scientifically formulated by a pharmacist and made from the highest quality ingredients harvested from the purest sources. The company keeps prices low by operating on a direct-selling and subscription model. For $9.95 per month members can get the lowest prices, but those without a membership can still purchase products at full price, which is still lower than competitors’ prices.
The brand’s products have proven popular. LiveGood grew to more than 1 million members in just 13 months, and expects to add another 3 million members this year.
LiveGood’s Instant Youth Wrinkle Cream gives results in under two minutes, immediately reducing the appearance of wrinkles, under-eye bags, and fine lines, and costs just $14.95 for members and $19.95 for non-members. The Ageless Skin Serum promotes the body’s natural regeneration of collagen to plump and smooth skin, featuring extracts from 12 of the world’s richest fruits and vegetables, at just $14.95 for members and $19.95 for non-members.
The brand’s Therapeutic Grade Premium Essential Oils kits include distilled or cold-pressed oils expertly blended in six variants: Lemon, Lavender, Tea Tree, Peppermint, Frankincense, and Immunity Blend, to help relieve stress, boost immunity, fight infections, support digestion, improve concentration, increase energy levels, alleviate aches and pains, promote sleep, and more. The kits are $49.95 for members and $69.95 for non-members.
The company also offers Organic Coffee, the first and only coffee blended with hunger-fighting fiber. The instant coffee is formulated with maca to help support learning and memory and improve mood, green tea to promote healthy brain function and stimulate fat burning, and adaptogens from six of the world’s most powerful mushrooms to ease stress and support a healthy body. The coffee is priced at $17.95 for members and $24.95 for non-members.
“People need nutritional supplements to be healthy. Unfortunately, most people just can’t afford them,” Glinsky said. “At LiveGood, not only has our industry-leading team of natural health experts created the most complete, functional, and essential vitamins, supplements, and skin care products available anywhere using only the highest quality ingredients on the planet, but because we don’t sell them through stores or affiliates, we make them available to you at a fraction of the cost of other brands.”
TMX contributed to this story.