Kristen Bell Launches Baby Brand Alongside Hubby Dax Shepard

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It’s a family affair for Kristen Bell and Dax Shepard as they launch their own baby brand called Hello Bello.

The power couple has teamed up with Dr. Phil’s son Jay McGraw and the Honest Company’s Sean Kane to launch the line of (mostly) organic, botanically-based baby care items. According to She Knows, Kane and McGraw will serve as executive officers for the brand.

Hello Bello currently features 10 items – diapers, body wash and shampoo, bubble bath, lotion, hand sanitizer, wipes, diaper rash cream, mineral sunscreen, laundry detergent, and bug repellent. According to Walmart, the majority of the items will be priced under $8.

“As a mom of two, I know how beautifully messy parenthood can be, and that’s why we created Hello Bello — a line of premium, super-effective baby care products to take care of your kids from head-to-butt-to-toe,” Bell revealed in a statement released by Walmart. “Our products are fresh and fun. More importantly, we use plant-based ingredients and organic botanicals that are better for our kids and better for our world.”

“People go to Walmart,” said Bell. “It is the accessibility center — we grew up in Detroit and have family in Ohio and Oregon. It’s a one-stop-shop. As a working parent, you don’t have time to seek out the fun boutiques in your area to shop for your children.”