Krispy Kreme Launches New Rewards Program, Gives Away A Dozen Original Glazed To Members For Free



Krispy Kreme
Krispy Kreme is spreading the word about its new rewards program by giving current and new members a free dozen Original Glazed doughnuts.
Krispy Kreme is introducing a new, more generous points system for Krispy Kreme Rewards members. Members will now receive 10 points for every $1 spent and points can be redeemed for more items, including single, 3-pack, 6-pack and dozen doughnuts along with coffees and hot chocolate.
Rewards members will now be able to apply their points to any reward. In the previous version of the rewards program, members would receive a credit for each purchase of a doughnut, dozen doughnuts and coffee, with 12 credits required to redeem one of each item for free.
Rewards members will also receive new exclusive perks, including a free treat on their birthday, double points for their anniversary month, and the opportunity to try limited-time products for free.
“While other brands seem to be making it harder on loyalty members, were making Krispy Kreme Rewards easier and even more generous,” Dave Skena, Global Chief Brand Officer for Krispy Kreme, said in a statement. “We take a lot of pride in being generous to all our guests, and thats not changing. By becoming a Krispy Kreme Rewards member, youll experience even more sweetness.”
To celebrate the launch of the new rewards program, existing members can claim a free dozen Original Glazed doughnuts on Tuesday, April 30. New members who join between April 30 and May 11 will also be eligible to receive a free dozen Original Glazed.
Also beginning on Tuesday, all Rewards members will also receive a dozen consecutive days of deals, including free doughnuts and coffee, through May 11.
TMX contributed to this article.