Jimmy John’s Officially Enters the Chicken Sandwich Wars



Source: Jimmy Johns

The chicken sandwich wars are officially heating up with Jimmy John’s announcing the release of a limited-edition chicken sandwich offering.

The sandwich, which will be featured in Jimmy John’s first-ever Super Bowl ad on Sunday, will enter US locations for the first time in February and run through March 21, or until supplies run out.

According to Business Insider, Jimmy John’s Smokin’ Kickin’ Chicken features chicken, creole pepper sauce, peppers, provolone cheese, avocado, onions, lettuce, oil, vinegar and mayo, and will retail for $8.50.

Jimmy John’s also announced the ‘Smokin’ Kickin’ Chicken’ will be the first of many limited-time menu options it plans to release this year.