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Japanese Cult-Favorite Mascara Now Available at Walmart


Source: Walmart

It used to be makeup lovers would have to hop on a flight to Japan to get their hands on Kiss Me Heroine Make Long & Curl Mascara, but now all they need to do is take a trip to Walmart!

People reports the cult-fave mascara is now available at Walmart – and best of all it costs under $13.


The Japanese mascara is a firm favorite thanks to its lightweight fiber formula, which coats the lashes without weighing them down. Users love the brand’s wand, which helps separate each individual lash resulting in lengthened, curled lashes – and thanks to Kiss Me Heroine’s waterproof formula, your lashes will look long and lustrous for a good ten plus hours after your first application.

According to People, the only downside to the product is that it’s a little hard to remove. Fortunately, the company created an accompanying makeup remover, which is also available at Walmart!

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