Covergirl just announced Zendaya will be the fresh new face leading their campaign as brand ambassador.
The beauty brand giant stated, “Hot news—@Zendaya is joining the COVERGIRL family! She’s a quadruple threat (singer, dancer, actress, style & beauty icon) and total girl boss.”
Prior to Covergirl’s announcement, their newest face of the campaign posted a teaser video to Instagram smiling as she said “Easy, Breezy, Beautiful…Covergirl.”
At 19-years-old, the actress and singer has become a role model for young fans and Covergirl noticed the potential and positive impact she could spread to the brand. “Watching Zendaya’s work and authentic conversation with fans in social media was truly inspiring to us at CoverGirl,” explained Esi Eggleston Bracey, P&G’s executive vice-president of Global Color Cosmetics.
Bracey elaborated, “She is not afraid to stand up for what she believes, and makes no apologies for who she is – we love her energy, confidence, and willingness to experiment and express herself with makeup. I know that together, we will do big things and help evolve the perception of beauty today.”
Zendaya spoke about her excitement to join the Covergirl family in a press release stating, “I am so honored to join the company of a roster as celebrated and diverse as CoverGirl’s.” She added, “I can’t wait to share some of my own beauty tips with fans, and work alongside CoverGirl to continue empowering girls and women to celebrate their individuality.”