Forever 21 is set to relaunch its plus collection on Friday and it promises to deliver not only clothing, but also accessories, swimwear and lingerie designed especially for curvy figures.
Forever 21’s ad campaign for the revamped line features popular curvy models Lulu Bonfils and Barbie Ferreira. The models will also be featured on Forever 21’s Instagram account designed especially to showcase the plus collection, called Forever 21 Plus.
Linda Chang, VP of merchandising told Women’s Wear Daily, “We launched Forever 21 Plus back in 2009 as we felt there was a big gap in the market for trend driven plus fashion at a great value. Our instincts were right and now ‘plus’ is a key category for us. We’re relaunching in response to growing customer demand for more styles and fashion.”
The Forever 21 Plus collection includes sizes XL through 3X and ranges in price from $16 to $78.