Cupcake Vineyards and Netflix on Wednesday announced the launch of Love Is Wine Chardonnay ahead of the season six premiere of the hit reality dating series Love Is Blind.
The series, which ranks in the streamer’s global Top 10, follows singles as they meet, date and become engaged from their individual pods without ever setting eyes on each other. Every season, hosts Nick and Vanessa Lachey ask, Is love truly blind?
Fan-favorite cast members from past seasons including Micah Lussier (season 4), Taylor Rue (season 5), Bartise Bowden (season 3), and Marshall Glaze (season 4) rolled out mysterious video clips on Instagram Wednesday, appearing to talk to potential love interests from their pods. But the perfect partner they’re all falling for turns out to be Cupcake Vineyards Love Is Wine Chardonnay.
The limited-edition wine features a golden bottle modeled after the iconic golden goblets seen on the series, which returns for season six on Valentine’s Day, Feb. 14.
Cupcake is all about creating moments of real connection with friends and loved ones over a glass of wine, so this felt like the perfect collaboration for us, Helen Kurtz, CMO for Cupcake Vineyards, said in a statement. We are beyond excited to enhance the experience of enjoying the show by pairing our delicious Chardonnay with one of our favorite TV shows.
Love Is Wine Chardonnay features notes of creamy butter, apricot, apple, and a touch of vanilla, and will be available from Feb. 1 through the end of April on cupcakevineyards.com and at select retailers nationwide, including Walmart, Kroger and Albertsons.
Throughout the promotion, consumers will be able to scan the QR code under the caps of Love Is Wine Chardonnay, Cupcake Vineyards, and Cupcake LightHearted still wines to enter the Love Is Wine Golden Goblet Sweepstakes. Participants can win a golden goblet, or the grand prize trip to Playa del Carmen, Mexico, to stay in the romantic resort featured on Love Is Blind.
TMX contributed to this article.