Caitlyn Jenner is putting away her heels for some stylish sneakers for H&M’s new sportswear campaign. The Swedish retail giant chose the reality star and former Olympian as the face for their upcoming campaign, confirmed by E! News.
The transgender I Am Cait star tweeted, “Backstage with @hm! So proud to be part of their inspiring #HMSport campaign. #MoreIsComing #StayTuned.”
A spokesperson for H&M explained why Jenner was the optimal choice for the new collection stating, “We want to illustrate that everything is possible—in sports, and in life. It is a collection of performance sportswear made to celebrate individuality and self-belief.”
“We strive to convey an image of diversity in all that we do and we welcome all people inspired by fashion. We want our advertising to inspire as many people as possible and we target a wide and diverse target group.”
Jenner’s new gig comes just after the announcement she and MAC Cosmetics would be teaming up to create her own lip line called, “Finally Free” in which all proceeds are donated to the M.A.C AIDS Fund Transgender Initiative.