Bush’s Will ‘Roll That Beautiful Bean Footage’ For 30 Hours With Secret Code To Win $30,000

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To celebrate the 30th anniversary of its iconic Roll That Beautiful Bean Footage ad campaign, Bush’s Beans will roll that footage for exactly 30 hours, and fans who find the hidden code will have a chance to win $30,000.
Bush’s Baked Beans became a household name when Jay Bush uttered the words Roll That Beautiful Bean Footage in his first national TV ad spot on May 9, 1994. The following year, he was joined by golden retriever Duke, and together the pair appeared in more than 30 commercials over the years.
At Bush’s, we’ve always believed in the beauty of the bean, that’s why it only made sense to celebrate the 30th anniversary of the ‘Roll That Beautiful Bean Footage’ ad campaign in a big way, Jay Bush, great-grandson of Bush’s founder A.J. Bush, said in a statement. I’m proud to play a role in sharing the beauty of the humble bean – and that in the three decades we’ve been rolling that beautiful bean footage, my golden retriever co-star, Duke, hasn’t spilled the beans on the Secret Family Recipe!
To mark the anniversary, Bush’s will roll beautiful bean footage across thousands of billboards, television commercials, online sites, grocery stores, digital screens, in New York City’s Times Square and on RollThatBeautifulBeanFootage.com. The footage will begin rolling at midnight ET on May 9, and will end exactly 30 hours later at 6 a.m. ET on May 10.
Along with a $30,000 grand prize, Bush’s will be giving away prizes every minute for the entire 30 hours. The company will also pop up in Times Square on May 9 as the footage rolls, to give away Bush’s swag.
To win, fans can look for a secret QR code in the bean footage displayed on Times Square billboards, TV commercials and social media, or at RollThatBeautifulBeanFootage.com. The QR code will direct fans to a website where they can enter to win the $30,000 grand prize or other beautiful bean prizes.
TMX contributed to this article.