Britney Spears is the New Face of Fashion Label Kenzo

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Britney Spears has just landed her first campaign for a major fashion brand.

KENZO LOVES BRITNEY SPEARS 🔥 Get behind the scenes of the new @KENZO campaign with @britneyspears photographed by the legendary @therealpeterlindbergh! The collection is now available on KENZO.com. #KenzoLovesBritney #KENZO #CollectionMemento2

A post shared by KENZO (@kenzo) on Mar 20, 2018 at 10:28am PDT

The 36-year-old is the new face of Kenzo’s La Collection Momento No2, with pictures shot by celebrity photographer Peter Lindbergh.

La Collection Memento No2 from @KENZO 📷: @therealpeterlindbergh #kenzolovesbritney #collectionmemento2

A post shared by Britney Spears (@britneyspears) on Mar 20, 2018 at 12:00pm PDT

Harking back to Brit’s ab-fantastic “I’m a Slave 4 U” early noughties days, the collection features lots of denim, stomach revealing crop tops and trucker caps.

BRITNEY SPEARS is the quintessential queen of denim and the new face of @kenzo, photographed by @therealpeterlindbergh. Visit KENZO.com to discover the new iconic campaign. @britneyspears @kenzo #KenzoLovesBritney #KENZO #CollectionMemento2

A post shared by KENZO (@kenzo) on Mar 20, 2018 at 8:52am PDT

The collection also gives a humorous nod to the infamous denim ensemble Britney wore to the 2001 American Music Awards, alongside then boyfriend Justin Timberlake.

So excited to announce my new campaign for @KENZO’s La Collection Memento No2 shot by @therealpeterlindbergh!!! #kenzolovesbritney

A post shared by Britney Spears (@britneyspears) on Mar 20, 2018 at 8:02am PDT

“So excited to announce my new campaign for @KENZO’s La Collection Memento No2,” Britney captioned the Instagram shot announcing the news.

BRITNEY SPEARS is the new face of @kenzo! The Queen of Pop was photographed by @therealpeterlindbergh for the new @kenzo campaign, featuring the iconic Bamboo Tiger print. Discover the campaign on KENZO.com. @britneyspears @kenzo #KenzoLovesBritney #KENZO #CollectionMemento2

A post shared by KENZO (@kenzo) on Mar 20, 2018 at 8:31am PDT

French luxury house Kenzo was founded in 1970 by Japanese designer Kenzo Takada. Since 2011 the brand has been under the control of Humberto Leon and Carol Lim and the brand has previously collaborated with H&M.