Walmart is partnering up with high-end retail store Lord & Taylor in an effort to tap into the ever growing online fashion market – and hopefully drive the ever-lucrative millennial market to their website.
Walmart will dedicate space on its website to Lord & Taylor, giving the department store sought after virtual space on Walmart.com, which will drive a wider audience to the Lord & Taylor website.
— Lord & Taylor (@lordandtaylor) November 3, 2017
In return Walmart, by offering higher end fashion they are not typically known for, will target customers who would not typically shop at the mass retailer.
“Our goal is to create a premium fashion destination within Walmart.com,” Denise Incandela, head of fashion for Walmart U.S eCommerce told Reuters. “We see customers on our site searching for higher-end items and we are expanding online to focus on adding specialized and premium shopping experience, starting with fashion.”
Lord & Taylor will be available via Walmart.com in Spring 2018.