Michael Kors to Launch Fashion Line of Smartwatches


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Source: Michael Kors

Don’t think Smartwatches are fashionable enough to wear? Don’t fret, designer Michael Kors is putting his touch on Android Wear, launching his own line called the Michael Kors Access Smartwatch.

The announcement came during the annual jewelry and watch trade show, Baselworld 2016 in Switzerland.

Kors and Fossil brand teamed up to bring the line to life, which according to reports, will include both a men’s and women’s collection with interchangeable straps and will run for $395.

Kors chairman and CEO John Idol told Mashable, “It was important to us that the display watch was customizable, so users can incorporate their own personal style into their smartwatch. For example, through the day, customers will be able to change out straps or the watch face to reflect their mood or personal style.”

Tech and fashion world collaborations are becoming a trend, the Fossil Group announcing it will also partner with Emporio Armani and Kate Spade New York.