Britney Spears Launching Lifestyle Brand


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Hot on the heels of her super successful Britney: Piece of Me Las Vegas residency, Britney Spears is joining forces with Epic Rights to develop and launch her own line of fashion and lifestyle products.


Britney, who has been creating her own bestselling line of perfumes in collaboration with Elizabeth Arden since 2004, announced the news saying, “I am excited to collaborate with Epic Rights to create a new contemporary lifestyle collection.”

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According to a press release from Epic Rights, Brit’s new lifestyle collection will “reflect her personal sense of style, lifestyle, artistry, and creativity”.

“Britney continues to be one of the biggest pop stars in the world with numerous multi-platinum records and awards over the past twenty years,” Epic Rights CEO Dell Furano announced. “As a passionate artist, successful businesswoman and devoted mother, her strive for excellence is unparalleled.”

The collection, which is anticipated to retail in Spring 2019, will include fashion apparel, hair care, accessories, exercise and electronics.